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Nike: still moving
05
Illustration
UX/UI
Nike: Still Moving is a speculative UX/UI project exploring a brand extension of Nike for women aged 60 and above. The mobile app and landing page reframe movement as a form of ongoing vitality rather than performance, expanding on Nike’s core values by introducing vitality alongside inspiration, achievement, and personal empowerment.
The product offers daily movement sessions, light challenges, and minimal feedback tailored to users' pace. The visual language combines clear, functional UI with playful illustrations that reflect aging with agency and humor. Typography, layout, and tone remain consistent with Nike’s identity, while adapting the experience to feel grounded, energetic, and age-relevant.
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